China’s electric vehicle (EV) maker XPeng is gearing up for a big leap. On February 22, 2025, CEO He Xiaopeng announced plans to double the company’s global reach by year’s end. Speaking in Guangzhou, he said, “We are going to accelerate from the 30 countries and regions where we were present in 2024.” The goal? Hit 60 markets by December. It’s a gutsy move for a company that’s only been around since 2014.
Why Go Global Now?
XPeng isn’t just chasing numbers—it’s chasing opportunity. China sold a record 10.9 million hybrid and electric vehicles in 2024, up over 40% from the year before, according to the China Passenger Car Association. That’s massive, but the home market is getting crowded. Big players like BYD are slashing prices, and competition is fierce. Going global lets XPeng spread its wings. “Over the 10-year period from 2024 to 2033, we expect half of XPeng’s sales to come from outside China,” He Xiaopeng predicted.
Where’s XPeng Headed?
The map’s getting busy. XPeng’s already in 30 countries, including spots in Europe like France and Germany. Now, they’re eyeing Southeast Asia, the Middle East, and Africa. Thailand’s a fresh stop—shipments of the G6 model kicked off there during the announcement. The UK’s on the list too, with the G6 hitting roads in March 2025. It’s part of their “go-global 2.0 strategy,” and they’re not slowing down. Think sleek EVs parked from Bangkok to London.
Tech That Turns Heads
XPeng is all about brains, not wheels. They’re known for their cutting-edge technology—autonomous technology and sharp designs leap to mind. Their seven-seat multipurpose X9 debuted at Guangzhou, reflecting their latest. They even have a wild card up their sleeve: the X2 flying car. It’s not on every garage floor yet, but it’s a peek at where XPeng’s going. This kind of tech can help them differentiate in nascent markets.
Hurdles in the Road
It’s not all smooth driving. The European Union slapped extra tariffs on China-made EVs—up to 35.3%—claiming Beijing’s subsidies give an unfair edge. That stings, especially since XPeng’s pushing into Europe. Still, they’re dodging some heat. The UK hasn’t followed suit with tariffs yet, making it a sweeter spot to land.
What’s the Big Picture?
This isn’t just about XPeng—it’s about China’s EV boom going global. With BYD outselling Tesla in 2024, Chinese brands are flexing muscle. XPeng’s 60-market target feels ambitious, but they’ve got momentum. Last year, they sold over 10,000 cars across 14 European countries despite the tariff squeeze. If they pull this off, half their sales could be international by 2033. For now, the world’s watching as XPeng shifts gears and floors it toward a bigger stage.
