Mahindra & Mahindra has recently created a new record in the Indian electric vehicle (EV) space with its recent launches, the BE 6 and XEV 9e. On the first day of booking alone, the company recorded a whopping 30,179 bookings, which amount to a staggering booking value of ₹8,472 crore. This booking is a sure sign of increasing demand for electric mobility in India.
Model-Specific Insights
The XEV 9e ruled these reservations with 56% of the customers opting for it against the BE 6. The choice was a no-brainer for premium trims as 73% of overall reservations were of the flagship Pack Three version. This 79 kWh battery variant not only offers a bigger run but moreover highlights the most current innovation, which is attractive to clients searching for extravagance and productivity in their electric vehicles.
Getting into specifics, the XEV 9e has been a sales superstar, with orders for it accounting for over half of the overall. The BE 6, even though lesser, included essentially to the overall orders. The total esteem of orders worth ₹8,472 crore at ex-showroom costs isn’t only a measure of intrigued but also of a genuine expectation by customers towards Mahindra’s vision for electric versatility.
Conveyance Desires
For the devotees who are enthusiastic to induce behind the wheel, Mahindra has set up a conveyance timeline. For the customers who have booked the Pack Three variations, the cars are coming in mid-March. The customers who have booked the Pack Three Select and Pack Two adaptations can anticipate to get their vehicles in June and July, separately. The clients who have booked the Pack One Over and Pack One variations can anticipate their cars from Admirable 2025, giving the unused EV buyers an correct time.
Victory of Mahindra’s BE 6 and XEV 9e does not just approve the quality of the company’s market position. Still, it too proposes an alter in customer request towards green-friendly and high-performance electric vehicles.
Delivery Expectations
For the enthusiasts who are eager to get behind the wheel, Mahindra has established a delivery timeline. For the customers who have booked the Pack Three variants, the cars are coming in mid-March. The customers who have booked the Pack Three Select and Pack Two versions can expect to receive their vehicles in June and July, respectively. The customers who have booked the Pack One Above and Pack One variants can expect their cars from August 2025, giving the new EV buyers an exact time.
Success of Mahindra’s BE 6 and XEV 9e does not just validate the strength of the company’s market position but also suggests a change in customer demand towards green-friendly and high-performance electric vehicles.
Looking Ahead
The record-breaking sales of Mahindra electric SUVs send a clear and loud message to the auto industry: electric is the future. And as Mahindra goes in for capitalizing on this interest, it is no longer about selling automobiles; it is about keeping up with the EV revolution in India. With this sort of momentum, Mahindra will be a force to be reckoned with in the electric vehicle segment, perhaps setting other manufacturers on the path of speeding up their EV launches.
Read Also: The Road Ahead: Challenges, Readiness, and the Future of Electric Vehicles in India
