TVS Motor Company has become the best seller of electric two-wheelers in the country in the calendar year 2025, which has previously been dominated by Ola Electric.
Ola Electric enjoyed an apparently invincible lead of almost three years. Nonetheless, the 2025 market information is much more of a story of a reversion to tradition, with established automotive giants using their extensive service portfolios and manufacturing experience to capture conservative customers.
The Numbers Behind the Shift
TVS Motor Company took the throwback with an all-time high sales rate of about 295,315 units in 2025, which gave them a market share of 24.2. The success was greatly conditioned by the stable operation of the TVS iQube product range that occupied the market leadership during 8 out of the past 12 months.
Drastically, Ola Electric experienced a decline in its sales by almost half. Having sold more than 4 lakh units in 2024, its 2025 registrations had gone down to about 196,767 units, spilling its market share down from almost 37 percent to only 16.1 percent. This fall took the previous leader to the fourth position at the end of the year, with other participants also surpassing them, including Bajaj Auto (266,919 units) and a rising Ather Energy (more than 200,000 units).
Reliability Over Hype
According to industry analysts, there is a change of consumer sentiment. As Ola shook the market with its aggressive pricing and great technological features, 2025 became a reckoning year for its post-sale services. The continuous quality problems and an increasing service crisis undermined the confidence of buyers. TVS and Bajaj, on the other hand, played on the trust and credibility associated with them. They succeeded in shifting the traditional petrol-scooter shoppers into the EV sector by offering a “family-friendly” design and a reliable system of countrywide services.
A Competitive 2026
The fight is not at all over yet as the industry enters the year 2026. TVS has the best momentum at the beginning of the year, but Ola Electric is registering a counter-cyclical recovery with a minor growth in December 2025 as it launches its new Roadster motorcycle range and a domestic battery technology.
Not only a position shift itself, but the results of 2025 will also mean the conclusion of the startup-only approach of EVs in India, meaning that customer confidence and service are as valuable as the technology underneath the hood in the long term.
