Mercedes-Benz has revealed that the localization of the ultra-luxury Maybach GLS (with its electric version) will be produced in its plant at Pune. Such is the first occasion that the Maybach would be produced outside the United States, and it is worth noting that India is becoming increasingly relevant in the world of EVs and luxury cars.
Localisation Milestone
Mercedes-Benz India has commenced assembling the Mercedes-Maybach GLS Celebration Edition locally at its Chakan plant close to Pune. This relocation has been the first to be replicated outside the US, which means that India is the first market to manufacture the Maybach GLS, which was initially being imported in the form of a whole unit.
The localization will save on expenses, better the delivery schedule, and ensure more accessibility to customers in India. It is also an indication of how the company plans to consolidate its presence in one of its five best markets globally, where Maybach vehicles sell.
Electric Vehicle Push
In addition to the Maybach GLS, Mercedes-Benz is widening its EV lineup in India with the model of the all-electric EQS SUV line. The company also indicated that 70 percent of its battery EVs retailing in 2025 would be between 1.25 crore and 3.1 crore, which were good indications of high-premium electric mobility.
Local production of EVs will also enable Mercedes-Benz to overcome importation tariffs and currency fluctuations, as well as speed up the popularization of luxury EVs in India.
Strategic Indo-Pacific Significance of India
- India has currently become one of the five best markets for Mercedes-Maybach cars in the world.
- Local manufacturing is an indication of confidence in India’s manufacturing ecosystem and consumer demand.
- The Pune plant will accommodate both electric and combustion models, which will make it flexible and scalable.
Industry Impact
The localization strategy by Mercedes-Benz is an indication of a bigger trend among other markets of the automakers in the world to inject in the Indian EV market. As the demand towards luxury and electric cars increases, India is emerging as an important luxury motor vehicle manufacturing center.
Key Takeaway
It is a milestone in terms of the luxury car market in India, as the move to make the Mercedes-Maybach GLS and the EV model of the vehicle locally has actually been made in Pune. It not only solidifies the presence of Mercedes-Benz but also reminds us of the role that India is playing in the world of its transition towards electric mobility.
