The wide publicity of Kinetic Green Energy and Power Solutions has formally declared proceedings of an electric variant on the well known Luna, which has been a significant return on one of the most identifiable two wheelers in India.
A Nostalgic Brand Comes to the EV Age
Luna, which had become a symbol of affordable and a reliable mobile life of millions of Indians, is being reintroduced in the form of a fully electric vehicle. The choice by Kinetic involves a nostalgic and at the same time environmentally friendly attitude, in order to attract the interests of not only older generations that already know the brand, but the youth that are in search of clean urban movement.
Critical Specifications and Performance
The electric Luna is meant mainly to serve short distances during commuting purposes and utility purposes. It will have a lightweight frame, easily ergonomic and a convenient sitting position when riding that is similar to the original.
It will be harnessed with electric hub motor and a lithium-ion battery pack providing the vehicle with approximate estimates of realistic range of approximately 80-100km where a charge lasts. The top speed will probably reach about 50 kmph and ensure efficiency, safety and compliance of the vehicle to the urban regulations.
The process of charging is supposed to be easy and convenient and the battery can be charged through a conventional household socket. Rapidly charging support can be proposed to more advanced versions.
Beaty on Affordability and Utility
Kinetic is positioning the electric Luna as a product that would have a high degree of affluence in the mass market. Estimates in the industry indicate that the ex-showroom pricing might be well below most of the electric scooters, thus affordable to students, small business owners and final mile delivery operators. The use of a minimumistic design, strong rear carrier and the flat seat adds to its utility oriented positioning.
Localization Strategy and manufacturing
The electric Luna will be produced in India and most of the localisation will be done to ensure that the cost is controlled. Kinetic has also stated that it will use the current EV ecosystem, suppliers, and battery partners to guarantee the ability to scale and be viable in the long-term.
Empowering India To Go EV
Its introduction coincides with the national effort of India to become more electrically mobile and less urbanized. Kinetic is looking forward to make EVs a reality faster by making a well-established brand electric to leapfrog the higher prices into the value-added transportation category.
Market Outlook
As the cost of fuel increases and sustainability is more likely to become popular, the electric Luna comes into the scene in an opportune time. Analysts feel that it will be able to establish its own niche between electric scooters and electric mopeds and re-defining practical mobility in India that is now going through an urbanization and discovery of a semi-urban trend.
