Electric car sales crossed 1.76 lakh units in 2025, but Tata’s grip on the market is slipping fast. The numbers are in, and they tell a story of transformation. India sold more electric cars in 2025 than ever before,1,76,538 units to be exact. That’s a 77 percent jump from last year.
But here’s what’s really interesting: the market leader is losing ground, fast.
Tata’s Still on Top, But Barely
Tata Motors held onto its crown with nearly 70,000 EVs sold. Sounds impressive, right? Dig deeper though, and there’s cause for concern in Pune.
Two years ago, Tata owned 73 percent of this market. Last year, it was 62 percent. Now? Just 40 percent.
The Nexon EV and Punch EV kept doing the heavy lifting. The new Harrier EV helped too. But when your rivals are growing at 300-600 percent and you’re managing 13 percent, the math doesn’t look great.
MG and Mahindra Are Coming for Blood
JSW MG Motor didn’t just grow—it exploded. Sales jumped 136 percent to over 51,000 units. The Windsor EV turned out to be a genuine hit, and premium offerings like the M9 gave the brand some upmarket credibility.
Then there’s Mahindra. The BE 6 and XEV 9e changed everything for them. A 369 percent surge pushed them to third place with 33,500 units. The November launch of their 3-row XEV 9S only adds fuel to this fire.
The Korean Push
Hyundai finally got serious about EVs here. The Creta Electric landed in January, and while it hasn’t matched its petrol sibling’s popularity, it still helped Hyundai climb to fourth place. Sales shot up 637 percent—though that’s partly because 2024 numbers were embarrassingly low.
Kia’s story is similar. The Carens Clavis EV found buyers, pushing their volumes up 558 percent.
What About the Luxury Crowd?
BMW is dominating the premium EV space with 3,195 units sold. The iX1 LWB appears to have successfully captured the preferences of Indian luxury buyers.
Mercedes-Benz managed 1,168 units, staying comfortably in second. Tesla finally showed up with the Model Y—225 units isn’t much, but it’s a start.
The Bigger Picture
October was the standout month, with over 19,000 units sold. Eleven months crossed the 11,000-unit mark. Even when GST cuts on petrol and diesel cars threatened to slow things down towards year-end, EV momentum held.
New entrants are shaking things up too. Vietnam’s Vinfast sold 826 units in just three months after setting up shop here. They’re planning an electric MPV for February.
The takeaway? India’s EV market isn’t just growing—it’s becoming a proper battleground. Tata better watch its back.
